"An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto shows the opportunities that lie ahead. A must read!"
Paul Polman, business leader, campaigner, co-author "Net-Positive"
Woman giving a presentation at a podium with a microphone and monitor at the American University of Sharjah.
Woman in green dress speaking into a microphone at an event with drinks on a table nearby.
Diana Verde Nieto, British Fashion Council, Kings Charles, HRH Prince Charles
Group of people at a book event sitting around a table displayed with wine glasses, books titled "Reimagining Luxury" visible, with one person holding a microphone and speaking, in a well-lit room with patterned walls and mirror.
Three women smiling and holding copies of the book 'Reimagining Luxury' by Diana Verde Nieto, in a cozy setting with a display of bottles in the background.
Two women engaged in a discussion on stage, with one wearing a white jacket and the other in a black blazer. They are sitting on chairs with a table between them, displaying books and a glass of water. The background is a dimly lit backdrop, suggesting an event or conference setting.
Davos, World Economic Forum, Young Global Leaders, They are wearing name tags and are dressed in business attire. The group appears to be participating in a professional or networking event.
Diana Verde Nieto
UAE, Chaluob Group Professorship in Luxury Brand Management banner, several people seated, and microphones on tables.
Steven Webster The books are titled "Reimagining Luxury." home house
June Sarpong; Diana Verde Nieto; home house; reimagining luxury
Two people in a formal discussion, sitting on chairs on a stage with BoConcept branding, holding microphones. A table with drinks and flowers is between them. In the background, a large screen displays an image and text.
"Diana’s book offers a North Star for the luxury industry that could do so much and still has so far to go. Innovation, sustainability, and impact converge in Reimagining Luxury, offering an insightful outlook and unique perspective on the key forces that will help shape the future.”
Sabrina & Idris Elba, Founders of Sable Labs, UN Goodwill Ambassador, Model & Actor
How Sustainability Innovation Fuels Business Success
Reimagining Luxury offers a framework for brands to reimagine the future and play their part in designing it. Discover how luxury brands can change their mindsets and practices to shift towards a sustainability culture.
Reimagining Luxury empowers ‘the reimaginers’ to take action and create change by offering frameworks and concrete examples from industry leaders such as LVMH, L’Oreal and Kering.
Authored by Diana Verde Nieto, adviser at Sustainnovate and Co-Founder of Positive Luxury, Reimagining Luxury covers everything from environmental and social topics to positive storytelling, offering readers a deeper understanding of the interconnectedness of these issues and the steps necessary to address them holistically. Verde Nieto’s aims to change the mindsets and heartsets of organisations and individuals while making the business case for sustainability and innovation.
The book brings together powerful and influential voices from the luxury space, all united by the way they have integrated sustainability into their way of thinking and working. These leading contributors include John P. Kotter, Professor, Harvard Business School, Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie, Elizabeth Aubrey, ESG and Sustainability Strategist, Alejandro Bataller, Founder and CEO, SHA Wellness, Igor Boyadjian, CEO, The Macallan Whiskey, Matteo Capellini, Associate Partner, Bain & Company, Marie Claire Daveu, Chief Sustainability Officer, Kering, Sabrina Elba and Idris Elba, Founders, Sable Labs, Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies - member of the LVMH Executive Committee, George Kern, CEO, Breitling, Leigh Pezzicara, Vice President - Sustainability, La Prairie, Stephanie Phair, Group President, Farfetch.
Whether you are an industry professional with years of experience or emerging within the ranks, the book will help accelerate brands towards positive change and inclusive growth.
“Diana makes clear the role – if not the responsibility – that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action."
Shamina Singh, Founder and President, Mastercard Center for Inclusive Growth
Diana Verde Nieto, Business Leader & Sustainability Expert
About the Author
Diana Verde Nieto is a globally recognised business and sustainability leader, and the author of Reimagining Luxury: How to Build a Sustainable Future for Your Brand. She is the founder of Edify Collective, a pioneering microlearning platform helping companies build the critical capabilities needed to embed sustainability into every job function and drive future-ready growth.
With over 20 years of experience scaling ventures and advising global organisations, Diana brings a commercial lens to sustainability, working with business leaders to turn strategy into action. Edify Collective’s mission is to close the skills gap through targeted, accessible learning that empowers entire workforces to lead on sustainability, innovation, and resilience.
Diana began her career in 2002 by founding one of the world’s first sustainability communications consultancies, which she exited in 2010. She then co-founded Positive Luxury, a company accelerating sustainable transformation in the luxury sector, where she served as CEO until July 2022.
She currently advises the British Beauty Council, Watts 1874, and formerly the United Nations Department of Economic and Social Affairs. A graduate of the Global Leadership & Public Policy programme at Harvard Kennedy School, she was trained by former US Vice President Al Gore and named a Young Global Leader by the World Economic Forum.
Her work sits at the intersection of business performance and systemic change, championing sustainability not as a department, but as a driver of competitive advantage across every industry.
“By adopting sustainable practices, businesses can unlock innovative opportunities that benefit the planet, their teams, and their brand. Embracing sustainability as an innovative opportunity will enable companies to create unique and engaging offerings, cultivate purpose-driven teams, and foster communities of passionate brand supporters. Reimagining Luxury showcases sustainability and innovation as avenues for growth and provides guidance for all companies seeking to pursue this path.”
Hannah Jones – CEO, Earthshot Prize
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